Wellspring

Wellspring, a Kalamazoo-based nonprofit, needed to translate their recent brand refresh into an engaging new website for their dance organization. They partnered with SPARK—as part of our Under Our Wing program—to create new website design mockups for their future website development.

Project Breakdown

SPARK Helps Wellspring Redesign Its Online Stage

The Challenge

Wellspring is a cornerstone of the Kalamazoo, Michigan arts community, dedicated to offering exceptional dance training and promoting the art form. After investing in a comprehensive brand refresh, their existing website no longer reflects their new, modern identity.

The dance organization’s main challenge was translating their new brand assets into a visually stunning and user-friendly online experience. They wanted their website to help dancers, parents, and patrons find event information, register for classes, and support the studio’s nonprofit mission.

Wellspring sought a community-focused partner with deep web design expertise. They connected with SPARK through our Under Our Wing program, which is specifically designed to help local nonprofits through branding and web design services.

PROJECT SIZE
  • Small
  • Web Design & UX/UI Strategy
Timeline
  • 1 – 2 Months
  • Under Our Wing Program
team resources
  • Account Manager
  • Web Designer
kpiS
  • Refresh Brand Identity Online

The Solution

The SPARK team collaborated closely with Wellspring to create high-fidelity website mockups that brought their new brand to life. Key features of the new designs include:

  • A clean, energetic layout that fully incorporates their new logo, colors, and messaging
  • Simplified site navigation to make events, classes, dance company, and donor information easy to find
  • Colorful and visually appealing design that reflects the movement of modern dance

With these mockup designs, Wellspring is now positioned to build and launch a refreshed website that truly represents their core values and offerings.

Services provided
  • Web Design
  • UI/UX Strategy
Technology used
  • Figma
Client Review

"Working with SPARK helped us see our refreshed brand elements in action. Their thoughtful, creative approach translated our vision into designs that truly capture Wellspring’s movement and energy. The collaboration not only strengthened our new brand but helped us effectively express our identity and engage our community."

Julie White

Interim Executive Director, Wellspring

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