RJO Futures
RJO Futures, of R.J. O’Brien, is a leading financial brokerage firm out of Chicago, Illinois. They partnered with SPARK’s Digital Advertising Team to craft a comprehensive media plan to increase brand visibility and new clients.
RJO Future’s Successful Advertising Investment Leads to New Account Growth
The Challenge
RJO Futures sought a new agency with a fresh perspective for their marketing and advertising strategies after launching an updated website. Their team wanted to further increase brand awareness for their trading services and new client account sign-ups on their website.
RJO partnered with Michigan-based SPARK to create a more expansive and creative media plan to target and convert their desired audience of investors, hedgers, and other finance individuals.
PROJECT SIZE
- Enterprise
- Paid Advertising
Timeline
- 12+ Months
- Ongoing Partnership
team resources
- Account Manager
- Paid Ad Strategist
- Web Developer
kpiS
- Marketing Qualified Leads
- New Account Sign-ups
- New Assets
The Solution
Working with SPARK’s Digital Advertising Team, RJO Futures implemented a comprehensive advertising strategy consisting of several campaigns across multiple platforms: Google paid search ads, programmatic advertising, and social media advertising (Meta and Reddit).
In a 6-month span, the campaign quickly achieved its goals and led to:
- 54% increase in New Leads (YoY)
- 53% increase in New Funded Accounts (YoY)
- 76% increase in New Assets
- 8 Million+ Impressions
- 43,000+ Clicks
- 3,000+ Conversions
Services provided
- Paid Advertising Strategy & Management
- Ad Conversion Tracking
- CRM Integration
Technology used
- Google Ads
- Programmatic Advertising
- Meta Ads
- Reddit Ads
Client Review
“What stood out most about SPARK was their commitment to our success. They didn’t just manage campaigns, they partnered with us to create strategies that aligned with our business objectives and delivered outstanding results. SPARK has been a great partner every step of the way.”
Michelle Moore
Marketing Manager, RJO Futures